Vision Critical has a multitude of Fortune 1000 clients, and more than a third of the 2012 Interbrand 100 are working with us. That’s great, but there is a misconception in the broader market that proprietary Community Panels are only accessible to the world’s largest organizations. It’s Not Just For the Big Boys It’s true [...]
Back in the 1980s, marketing scientist and statistician Andrew Ehrenberg extended William McPhee’s double jeopardy model into the world of market research and fast moving consumer goods (FMCG in Europe and CPG in North America). Ehrenberg showed that larger brands tended not only to have more customers, but their customers were also more loyal. The [...]
Looking at the next 18 months, I can see four disruptive changes impacting the insight business and market research in a big way, and this post looks at these four. However, my four may not be the ones you had assumed if you had followed the buzz from recent industry conferences. In my next two [...]
This post was originally published on the GreenBook Blog on Wednesday, September 5, 2012. Ever since the popularity of Malcolm Gladwell’s book ‘The Tipping Point’, there seems to have been a fascination in some marketing circles for identifying influencers and thereby targeting spend more effectively. This has been called ‘influencer marketing’ and almost every social [...]
Much of the discussion about passive monitoring has centered on ‘paid for’ social media monitoring tools. Whilst these tools are very interesting, researchers should not overlook the free and powerful Google Insights [http://www.google.com/insights/search/].
There are a million ways to recruit people into a community panel… Well, maybe not a million but a myriad, for sure. This includes everything on the following list and all combinations and permutations within: targeted eDMs, corporate websites, e-billing, piggy backing on corporate communication, direct mail, advertising (traditional or online), point of sale, events, [...]
What don’t you know about your social media audience? That is the question we tackled this week at the Mesh Confence, where we shared a sneak peak at the latest social media study from Vision Critical and Emily Carr University.
What do people think of Pinterest? What impact is it having on purchase decisions? What do Pinterest’s own users see for the future of this burgeoning social network? Vision Critical tackled these questions and more with a joint study undertaken with Emily Carr University earlier this spring. Today the results appear on the Harvard Business [...]
Vision Critical made a splash today with its Vision Critical Surveys App for HootSuite. This App marks the further extension of social media into the world of customer intelligence. Companies and individuals alike are maneuvering through social media learning how best to leverage this relatively new yet hugely powerful communications tool. To date the focus around [...]
Today, we published an AskVC report on Facebook and Twitter usage in the UK. Rather than focusing on issues such as ‘have an account’ or ‘sometimes used’ we focused on activities done in the last 24 hours. As the table below shows, the propensity of Internet users to have used Facebook and Twitter in the [...]