BlogPull vs. Push – What Makes Community Panels Different from Other ResearchFor the past hundred years or so, marketing research has relied on a “push” process. Knock on people’s doors, stop them on the street, call them on their landline, cajole and browbeat them till they complete your survey. It’s what you needed to do to get a random sample of respondents. That’s how we did [...] Tags: community panel, CRM, Customer Relationship Management, engagement, recruitment Comments: 0 The Need For SpeedIt’s no surprise that budgets are shrinking and with them so are timelines, however the need for speed is ever increasing. Last week saw the first (of hopefully many) Vision Critical run events in London. On Friday, we welcomed 35 research buyers and partners to Vinopolis for what turned into a nearly full day event, [...] Tags: infographic, Need for Speed, Nestlé Comments: 0 What DON’T you know about your social media audience?What don’t you know about your social media audience? That is the question we tackled this week at the Mesh Confence, where we shared a sneak peak at the latest social media study from Vision Critical and Emily Carr University. Tags: lurkers, pinterest, sharers, smm, smr, social media, social media monitoring, Social Media Research Comments: 0 Real-time Collaboration for an Effective Survey Design ProcessDepending on the size of your organization and the types of surveys you are doing, you may have noticed it can be difficult and time consuming to get multiple people to agree on what questions to ask in a survey. A few years ago, at a Vision Critical customer summit, we were discussing just this problem. [...] Tags: collaboration, feedback, live chat Comments: 0 Taking control of the customer experience conversation in business. Can we have our cake & eat it?Last week I presented and attended the 5th Customer Experience Management conference in beautiful downtown Sydney along with my colleague Sean Dunn. Sean is a specialist in the arena of customer experience (or customer satisfaction in the old days) and I was there to see if senior business leaders were serious about using customer metrics [...] Tags: CEM, CSAT, Customer Experience Management, engagement, satisfaction Comments: 0 Relationship Wanted, yearning to be valued and listened to — Why Panelists Respond to SurveysRespondents are the lifeblood of survey research. Without them, we literally can’t do anything. But we do tend to take them for granted, often thinking of them as “sample” rather than people. They are people, however, like you or me. And for some reason, they choose to do our surveys. Why they choose to do [...] Tags: engagement, feedback, relationship Comments: 0 Pinterest Pinners & Purchasers – An InfographicWhat do people think of Pinterest? What impact is it having on purchase decisions? What do Pinterest’s own users see for the future of this burgeoning social network? Vision Critical tackled these questions and more with a joint study undertaken with Emily Carr University earlier this spring. Today the results appear on the Harvard Business [...] Tags: infographic, pinterest, social media, Social Media Research Comments: 0 Package Testing – way more than a Beauty PageantThe last time it happened to me was last summer: I was looking for a specific soft drink 24-pack in the grocery store. Even though I was where I felt I should be I simply couldn’t find the product I was looking for. Eventually, I asked an employee for help (yes, some men do that) [...] Tags: package testing, packaging, shelf Comments: 0 Turn up to your own party – Why welcoming new Community Panel members is keyHave you ever invited people to your home for a dinner party then decided to go out and do something else, leaving your guests to wander around not really knowing what they’re even doing there? The thought of inviting people to join you in something then not showing up sounds unlikely, but this does frequently [...] Tags: community panel, engagement, welcome survey Comments: 0 Using Colour Design in Research ReportingWhen I’m preparing research findings for my clients, I find that a well-thought-out use of colour can be a great way to spice up a research report. Whether it’s setting the tone with a carefully selected sequence of colours or relating to your audience by tastefully integrating elements of your client’s own branded colour scheme, [...] Tags: colour, colour design, reporting, research reporting Comments: 0 |