Blog4 Ways Mobile Research Can Boost EngagementThis is fourth and final part of our Blog Series, For the Love of Engagement: 4 Ways to Romance Your Respondents, where we share best practices for participant engagement. This post focuses on Mobile Research. Read part one on User Interface Design, part two on Forum Discussions and part three on Respondent Fatigue. Also, register [...] Tags: engagement, mobile Comments: 0 Engaging Community Panel Members: 5 Ways to Avoid the 7-year ItchThis is part three of our Blog Series, For the Love of Engagement: 4 Ways to Romance Your Respondents, where we share best practices for participant engagement. This post will focus on Respondent Fatigue. Read part one on User Interface Design, part two on Discussion Forums and part four on Mobile Research. Also, register for [...] Tags: engagement, respondent fatigue Comments: 0 Running a Discussion Forum is Like Planning a WeddingThis is part two of our Blog Series, For the Love of Engagement: 4 Ways to Romance Your Respondents, where we share best practices for participant engagement. This post will focus on Discussion Forums. Read part one on User Interface Design, part three on Respondent Fatigue and part four on Mobile Research. Also, register [...] Tags: discussion forum, engagement, forum moderation, Market Research, online forum Comments: 0 Romance Your Respondents with Smarter User Interface DesignThis is the first part of our Blog Series, For the Love of Engagement: 4 Ways to Romance Your Respondents, where we share best practices for participant engagement. This post will focus on User Interface Design. Read part two on Discussion Forums, part three on Respondent Fatigue and part four on Mobile Research. Also, register [...] Tags: active listening, engagement, Market Research, survey design, usability, user interface design, visual questions Comments: 0 For the Love of Engagement: 4 Ways to Romance Your RespondentsThe restaurant is stunning, the menu mouth-watering, and the service impeccable. But your date is asking irrelevant and hard to understand questions, and they seem only vaguely interested in your answers. How’s the date going? So let’s try again. The setting is the same, only this time your date is talking with you, not at [...] Tags: engagement, forum moderation, Market Research, mobile, respondent fatigue, user interface design, visual questions Comments: 0 How to address 3 major challenges in qualitative research onlineThe best practices in qualitative research are well established. Faced with a qualitative research challenge, most “qualies” would naturally take the funnel down approach. Take a hypothetical qualitative research need for testing some new tea flavours. Here’s how a typical funnel down approach would generally shape offline, with in-depth interviews or focus group discussions: 1. [...] Tags: live chat, online forum, qualitative research Comments: 0 Backward looking in a fast forward world: the limitations of traditional brand trackersIf I told you I had a top-of-the-line sport car that had rearview mirrors instead of a windshield, would you want to take it out on the autobahn, knowing you could only look behind you as you went speeding ahead? Probably not. However, that is all too often what happens with brand trackers, as we [...] Tags: brand tracking Comments: 0 Community Panel of the Year Finalist Showcase Series – Allure North AmericaHappy New Year everyone! Continuing my series of posts showcasing our Community Panel of the Year finalists, I’m traveling back to North America for the remaining three success stories, starting with Allure. Due to the ongoing success of their community panel, it’s not a big surprise that Allure was named a finalist in 2009 as [...] Tags: Allure, engagament, Panel of the Year Comments: 0 5 ways text analytics can enrich your researchText. It’s the gateway to incredible troves of first-person insight, but it can also be the bane of market research. The more text you have access to, the more you can learn — but how can you chew through enough text to get statistically significant results, without spending weeks and weeks on the process? Adding [...] Tags: text analytics Comments: 0 Beyond Random Sample Polling“This shift away from random samples to full public participation is a consequence of the economics of the digital age. Getting the opinion of say, one million citizens, is only fractionally more expensive than hearing from a few hundred. At the vanguard of this change will be local governments since they have the largest volume [...] Tags: citizen engagement, polling, random sample Comments: 0 |