Welcome to Vision Critical University

Here you will find a wealth of learning resources to help answer your questions about running community panels, conducting market research online and using our software products.

We would love to hear your suggestions and requests for new topics or information you would like to see here, as well as feedback about the site. To do this, please contact us, or take our feedback survey.

Recent Blog Posts
- Pull vs. Push – What Makes Community Panels Different from Other Research 28-May-2012 UTC - Jeff Vidler
  For the past hundred years or so, marketing research has relied on a “push” process. Knock on people’s doors, stop them on the street, call them on their landline, cajole and browbeat them till they complete your survey. It’s what you needed to do to get a random sample of respondents. That’s how we did [...]
- The Need For Speed 25-May-2012 UTC - Stephanie Hall
  It’s no surprise that budgets are shrinking and with them so are timelines, however the need for speed is ever increasing. Last week saw the first (of hopefully many) Vision Critical run events in London. On Friday, we welcomed 35 research buyers and partners to Vinopolis for what turned into a nearly full day event, [...]
VCU Events
- Marketing Research Association Annual Conference 04-Jun-2012 UTC
  Hilton, San Diego Bayfront, San Diego, USA Monday, June 4th – Wednesday, June 6th, 2012 Click here for more information.

Welcome to Vision Critical University

An Introduction

Market Research

Community Panel

Product Knowledge

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Research Reports

Recent Blog Posts

VCU Events

Vision Critical University

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